Gonzo — imperfect veggie burgers.
TIMING
7 Days
Design Ethos
Logo Design
Typography System
Color Palette
Packaging Design
Messaging & Tagline
Website Design
Social Media Design
Campaign Design
DELIVERABLES
Gonzo is a bold veggie burger brand that turns perfectly imperfect vegetables into outrageously delicious burgers, fighting food waste and proving that — real taste comes from nature’s beautiful flaws.
POSITIONING
For those who crave real taste and real change, Gonzo serves imperfect veggies turned into unreal burgers — because perfect is boring, and food should be wild.
LOGO
The Gonzo logo is unapologetically bold, energetic, and slightly chaotic — just like nature itself. A condensed, bold type treatment with an imperfect plant symbol captures the "wild but crafted" spirit of the brand.
The visual identity fuses modern minimalism with earthy elegance. We chose a calming color palette — soft neutrals, rich earth tones, and dark amber accent — to evoke natural ingredients and serenity.
PACKAGING
The packaging was designed to feel luxurious and grounded, using glass dropper bottles and minimal typography for a clean, ritual-ready experience.
We developed content pillars around science, rituals, and ingredient transparency, ensuring the brand educates while it inspires. A website and social campaigns were built to show the emotional and physical transformation of haircare as self-care.
RESULTS
