Milly — born from trash.
PROJECT TYPE
Brand Campaign
Brand World
Design Ethos
Typography System
Art Direction
Messaging & Tagline
Website Design
Social Media Design
Campaign Design
DELIVERABLES
14 Days
TIMING
Milly is a bold, irreverent sunglasses brand turning recycled plastic into statement eyewear for rebels who care. Rooted in the Rebel archetype, Milly challenges throwaway culture with playful defiance and—unapologetic style.
CAMPAIGN CONCEPT
"Trash Talk" is a tongue-in-cheek campaign that flips the script on waste and conformity. It’s a surreal, tropical dreamscapes where everything is exaggerated and nothing takes itself too seriously.
BRAND WORLD
Welcome to Planet Milly—a vibrant, head-turning dimension where trash becomes treasure and reality is turned up to full color. It’s a place Where every landscape is a setpiece. Every object is exaggerated. And every brand act feels like a fever dream.
The surreal, tropical-pop brand world inspired a visual identity that’s loud, expressive, and joyfully offbeat—where bold colors, distorted forms, and recycled textures collide. Every element channels Milly’s belief that fashion and sustainability should be anything but boring.
ART DIRECTION
Milly’s Art Direction uses—recycled materials, models, and surreal tropical landscapes—to form a vibrant brand world where trash transforms into art, fashion becomes fantasy, and every detail radiates bold, joyful rebellion.
Milly’s content pillars—Bold Self-Expression, Recycled Fashion, and Surreal Escapism—guide every touchpoint, from scroll-stopping social to immersive web experiences. Through eccentric characters, tropical-pop visuals, and playful storytelling, the campaign brings Milly’s rebellious, magical world to life with unapologetic color and attitude.
RESULTS
