Rastro — craft tequila.
TIMING
14 Days
Brand Identity
PROJECT TYPE
Design Ethos
Logo Design
Typography System
Color Palette
Packaging Design
Messaging & Tagline
Website Design
Social Media Design
Campaign Design
DELIVERABLES
Rastro isn’t just tequila — it’s a revolt in a bottle. Rooted in the Outlaw Archetype, the brand rejects ornament, embraces contrast, and strips luxury down to its rawest form — Rastro redefines what premium means: not polished, but powerful.
POSITIONING
Rastro is for the bold — the ones who seek meaning over trend, and presence over noise. We deliver a tequila experience stripped to its essence: raw, refined, and marked by the power of contrast.
MYTHOLOGY
The Caracara is not a logo.
It’s not a mascot.
It is our myth — a living metaphor for the courage, clarity, and raw will of the Mexican people and the new generation who walk with both past and future in hand.
The visual identity is defined by stark black-and-white contrast, brutalist textures, and refined minimalism that commands attention without excess. Every detail — from carved letterforms to shadow-drenched imagery — embodies strength, restraint, and a bold redefinition of luxury.
PACKAGING
Rastro’s packaging is boldly minimalist, using stripped-back form, monochrome tones, and sharp detailing to create a presence that’s both refined and commanding.
ART DIRECTION
The art direction embraces stark contrast, brutalist textures, and mythic symbolism to create a visual world that feels raw, refined, and powerfully intentional.
Rastro’s content pillars — ritual, contrast, and mythology — come to life through the stories of bold individuals who embody the brand’s spirit. The social campaign and website focus on people, capturing modern rebels, creators, and cultural purists in striking black-and-white portraits that reflect the raw power and quiet confidence of the Rastro ethos.
RESULTS
