Kaio™
AI-generated advertising CAMPAIGN
PROJECT DETAILS
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(森)MORI™ was born from a collaborative process between human vision and machine intelligence, using AI to shape strategy, language, technology, color and material. The result is a fully realized brand system that blurs the line between imagination and execution.
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Using our AI-Enhanced Brand System, we developed a modular, scalable identity built to evolve with intention and precision. The process included naming, material-driven design principles, wordmark design, and the creation of a design language rooted in Expressive Colorism. Every element was crafted in collaboration with AI, treating it as a creative partner to explore the outer limits of brand imagination and execution.
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The outcome is a fully realized speculative brand that redefines how AI-enabled textiles can be expressed—bridging earth-conscious chemistry, storytelling, and cultural aesthetics. From technology naming to visual language, (森)MORI™ establishes a new paradigm where materials are both functional and emotionally resonant. The result is a brand world that feels premium, poetic, and primed for meaningful collaboration across industries.
Kaio™ is an speculative footwear brand that exists at the intersection of fashion and cultural expression. To launch its latest athletic silhouette, we created a campaign built entirely with AI-generated visuals, anchored in a simple idea: walking as art. Presented as an avant-garde video lookbook—drawing from high fashion aesthetics and the rhythm of social media grids—the campaign turns movement into a captivating, continuous language of creative flow.
The Brief
For the product launch, we created a campaign built entirely using AI, exploring the act of walking as both performance and art. By blending AI-generated visuals, motion studies, and high-fashion direction, the campaign transforms the traditional lookbook into a dynamic, ever-evolving experiment in motion and design. Every frame was crafted with generative tools, pushing the boundaries of how brands can leverage AI to tell brand stories.
Visual Tone
The look and feel of the campaign is defined by a tension between motion and structure—where constant movement is captured within clean, grid-based compositions. Visuals are layered, echoed, and unresolved, drawing from avant-garde fashion photography and the rhythm of social media feeds. The result is a world that feels both meticulously designed and endlessly in flux—expressing Kaio™'s identity as a brand in motion.
Color
The campaign leads with an unexpected use of pink—soft, intimate, and disarming—offering a human counterbalance to the brand’s conceptual weight. This warmth is deliberately juxtaposed with a stark palette of black, white, and grey, creating a visual tension that mirrors the emotional dissonance of displaced identity. The result is a system where color becomes character—inviting, yet unresolved.
Color
Onari™ leads with an unexpected use of pink—soft, intimate, and disarming—offering a human counterbalance to the brand’s conceptual weight. This warmth is deliberately juxtaposed with a stark palette of black, white, and grey, creating a visual tension that mirrors the emotional dissonance of displaced identity. The result is a system where color becomes character—inviting, yet unresolved.
Logo
The Onari™ wordmark uses bold, geometric letterforms to assert a strong presence while maintaining minimalism—anchoring the brand in clarity amidst conceptual complexity. The brand mark—a duo of abstract asterisk and star forms—symbolizes identity in flux: structured, yet skewed; familiar, yet reinterpreted. Together, the logo system creates a visual metaphor for the brand’s ethos of Displaced Identity, where structure and self drift in and out of alignment.
Type
The typographic system juxtaposes elegance and force through the use of two contrasting fonts: Trocchi and Impact. Trocchi brings a sense of refined, almost literary identity—fluid and expressive—while Impact asserts unapologetic presence and strength. Together, they mirror the emotional range of the brand: delicate self-reflection set against the bold assertion of individuality.
Art Direction
Onari™’s visual world is rooted in Indie Surrealism—a cinematic exploration of solitude, duality, and the quiet rebellion of being oneself. Subjects are often duplicated, isolated, or misplaced—blurring the line between reality and introspection. The imagery captures the tension between independence and identity, using high contrast lighting, offbeat composition, and asymmetrical formation to express what it means to be free in a world that constantly seeks to define you.
Ink Technology
AquaReal™ is a water-based dye technology that brings fabric to life through earth-conscious chemistry. Its visual language is ambient and chromatic—flowing seamlessly across textiles with hues inspired by nature’s own palette. Designed to be as gentle on the planet as it is vibrant in tone, AquaReal™ transforms textiles into living canvases of color and emotion.
Scarfs
The (森)MORI™ scarf collection explores how regenerative materials and AI-assisted design can merge to create wearable expressions of nature, emotion, and story. Each scarf features original patterns that reflect the brand’s ethos of Organic Expressionism, blending natural dyes, fluid compositions, and heritage-inspired ornamentation. The result is a collection that feels both timeless and experimental—designed to be worn, remembered, and returned to the earth.
Fabric technology
PhytoTex™ is a fully plant-based textile innovation engineered to be regenerative by design—returning to the earth as naturally as it came. Built through advanced biofabrication, it combines performance with environmental intelligence, offering a sustainable alternative without compromise. As the foundation of (森)MORI™’s material system, PhytoTex™ represents a future where textiles are not extracted, but cultivated in harmony with nature.
Packaging
The packaging system is crafted from PhytoTex™ for material and AquaReal™ for color—designed to return to the earth as naturally as it came. The minimalist box design blends industrial elegance with organic intelligence, pairing bold color fields with soft, biodegradable structure. More than just a container, each package becomes part of the (森)MORI™ story: planet-friendly from the first touch to the final trace.
Advertising
The advertising approach is built on a simple, poetic framework: Plant, Process, Pattern. Each campaign traces the journey of our textiles—from living botanical origins, through regenerative innovation, to expressive design—creating a narrative that’s both grounded and elevated. By honoring every step of the material lifecycle, (森)MORI™ invites the viewer to see sustainability not as a feature, but as a story woven into every thread.
Event Marketing
The "Nothing Wasted" screen installation is an immersive digital experience that visualizes the (森)MORI™ ethos through motion, color, and form. Blending the expressive visual language of Organic Expressionism with the fluid, nature-derived palette of AquaReal™, the installation transforms waste into beauty—capturing the regenerative journey of material from plant to pattern. Designed as a meditative loop, it invites viewers to witness sustainability not as absence, but as transformation.
weBSitE
The website is designed as a digital extension of the brand’s ethos—clean, immersive, and rooted in Organic Expressionism. Seamlessly blending storytelling with product, the site guides visitors through the world of PhytoTex™, AquaReal™, and eco-conscious design with tactile visuals and intentional pacing. Every interaction feels like a curated experience, where sustainability meets emotional resonance and technology becomes art.
Social
The social approach is rooted in storytelling that elevates plant-based innovation through poetic visuals and design-led content. Each piece of content is treated as a curated gallery, showcasing Organic Expressionism through layered styling, material process, and immersive color narratives.
VR
The VR Experience is a fully immersive digital environment where color becomes a living, breathing landscape—flowing around the user in ambient waves derived from nature’s own palette. Designed to enhance concentration and emotional well-being, the experience responds to movement and breath, guiding users through shifting hues that promote clarity and optimism. More than virtual escapism, it’s a sensory meditation—where the regenerative power of color and nature converge in a space designed to calm the mind and inspire the spirit.
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