Artificial Material™

AI-enabled eyewear.

PROJECT DETAILS

  • Artificial Material™ was concepted, designed, and art directed entirely using AI—from naming and brand voice to product visualization and packaging. AI tools were used as creative collaborators, enabling rapid prototyping of brand systems, visual language, and storytelling across every touchpoint. This project served as a proof of concept for how designers can harness AI not just to execute ideas, but to originate and evolve them.

  • Using our AI-Enhanced Brand System, we built a modular, scalable identity framework. By integrating Brand Intelligence, we used AI to synthesize cultural signals, audience data, and visual trends into actionable design direction. This approach allowed the brand to move faster, speak clearer, and scale smarter—without sacrificing craft or coherence.

  • The outcome of this project was a fully realized, market-ready brand with a distinct visual identity, product narrative, and content system—built entirely using AI-enhanced tools. From packaging to social to OOH, every element was designed to feel intentional, elevated, and culturally relevant. The result is a launch-ready brand that could seamlessly enter the market today with a clear point of view and a scalable ecosystem.

Artificial Material™ is a speculative brand that transforms recycled plastic into sculptural AI-enabled eyewear objects that feel both brutal and ethereal. This project was a testbed to explore how AI can support identity development, storytelling, visual systems, and content generation.

A metallic silver package labeled 'Artificial Material™' with a small black star symbol, sealed in a foil wrapper.

The Assignment

Design a boundary-pushing brand identity that explores how AI can enhance creative workflows across identity, storytelling, and visual systems. The goal was not just to design a product, but to prototype a future where design and intelligence are indistinguishable.

A pair of futuristic, angular sunglasses with black frames and clear lenses, featuring printed text about artificial material and AI eyewear technology.

Brand Ethos

The brand operates on the belief that future luxury lies in tension—between sustainability and precision, waste and beauty, analog form and digital thinking. Technical Futurism was the core tone for the concept, guiding every creative treatment from logo to lighting. By combining design systems with generative AI tools, we reimagined how brands can be conceived with machine-augmented intuition.

Collection of futuristic eyewear and accessories including a close-up of glasses, a fashionable woman wearing orange-tinted glasses, a metallic packaged product, and a pair of modern glasses frames, with the words 'Technical Futurism' and keywords 'Monolithic, Stark, Brutalist, Digital' on a clean background.

Logo

The logo system fuses brutalist typography with a synthetic spark—a custom ligature between "Artificial" and "Material" via a starburst glyph. It nods to precision-manufacturing while retaining a sense of expressive futurism. Locked up or decoupled, the mark holds power across scale, substrate, and screen.

A graphic with three sections. The top left is a black rectangle with white text that says "Artificial Material™." The bottom left is a white rectangle with the same text in black. The right section is a blue background with a pixelated black logo and with a starburst shape in the center. Small text at the bottom left says "Visual Assignment™" and on the bottom right, the year 2025.

Color

The palette is ultra-restrained: White, blue, black, grey. Shades are intentionally artificial—colors that feel native to tech. Used sparingly, each tone accentuates the product’s sculptural qualities without distracting from the intelligence within.

Color palette displaying white, blue, black, and gray with their respective HEX codes.

Type

Azeret Mono (a utilitarian monospaced type) with PP Mondwest (a brutalist sans) to mirror the contrast between technology and fashion. AI was used to auto-generate type combinations in early phases, which I then curated based on balance, rhythm, and system consistency. Typography was treated as interface—clear, cold, intentional.

Image showing two large letter A's, one in regular font and the other in pixelated style, with two smaller A's in font styles, on a light background.

Art Direction — Product

Eyewear is shot like sculpture—hyper-detailed, reflective, and macro-focused. Lighting is technical, cold, and precise to reveal embedded sensors, microchips, and smart materials. Each frame becomes an artifact of function: beauty engineered through intelligence.

A collage of minimalistic, black, and silver eyewear and accessories, including futuristic glasses, a case, and a visor; with text indicating a theme of 'Technical Minimalism' and keywords like 'monolithic,' 'stark,' 'brutalist,' and 'digital.'

Art Direction — Lifestyle

Models are styled with futuristic restraint—expressionless, direct, and hyperreal. Environments are neutral voids, allowing the eyewear and tech to dominate the frame. AI-generated shadows and facial reflections add subtle surrealism, blurring the line between human and machine.

Collage of four women modeling various futuristic, geometric eyeglasses, with a text overlay that reads 'Lifestyle—Neo-Constructivist', keywords including 'clinical', 'crystalline', 'fetishistic', 'fragmented', and copyright ©2025.

Packaging

The eyewear arrives sealed in a sterile, foil-wrapped vacuum pack—part artifact, part experiment—blurring the line between luxury product and post-industrial prototype. The minimal branding and coded labeling reinforce the concept of eyewear as intelligent infrastructure: designed to be discovered, not displayed.

A silver, metallic-looking package with the label "Artificial Material™" on front. The package appears to be made of synthetic material, with a crinkled surface and sealed edges.

Website

Built as a sensory interface, not a traditional ecomm. Scroll triggers reveal voice-assistant demos, real-time product adjustments, and AI lens simulations. The design uses clean grids, ambient motion, and responsive layouting to echo the intelligence of the frames themselves.

A woman wears futuristic sunglasses with a dark and sleek design, featuring a label 'AI-enabled eyewear'. Overlaid text on the image reads 'Artificial* Materials', with a star symbol replacing the 'i'. There are smaller images of the same woman in the corner, all showing her dark, straight hair with blunt bangs. The background is plain with some website interface elements like 'Shop', 'Info', and 'Cart'.

Social

The content system blends lifestyle, product, and simulated UGC—each post feels native to both fashion and tech culture. Animations show smart lens behaviors like auto-tinting, object recognition, or directional audio. Posts are modular, story-driven, and always data-tinged—"smart content for smart objects."

Three images of women wearing sunglasses with text overlays, and an image of plastic eyewear frames. The first woman has short black hair and is wearing AI-enabled eyewear; the second image shows a close-up of transparent plastic eyewear frames; the third woman has long black hair, and is wearing sunglasses with a curved shape. The background is black, and the left side contains white text explaining a brand's use of AI and recycled materials.

Advertising

The campaign focused on one directive: attention through disruption. Headlines like “Your face, upgraded.” were paired with hyper-detailed model shots and stark typography. AI assisted in testing spatial legibility, composition strength, and variations in contrast across real-world formats.

A billboard on a concrete wall advertising AI-enabled eyewear with the slogan 'Your face upgraded'; close-up of a person's eye with a modern sunglasses reflection.

AI-enabled brand identities.

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