Artificial Material™
AI-enabled eyewear.
PROJECT DETAILS
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Artificial Material™ was concepted, designed, and art directed entirely using AI—from naming and brand voice to product visualization and packaging. AI tools were used as creative collaborators, enabling rapid prototyping of brand systems, visual language, and storytelling across every touchpoint. This project served as a proof of concept for how designers can harness AI not just to execute ideas, but to originate and evolve them.
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Using our AI-Enhanced Brand System, we built modular, scalable identity frameworks that evolve in real time—guided by strategy, not guesswork. By integrating Brand Intelligence, we used AI to synthesize cultural signals, audience data, and visual trends into actionable design direction. This approach allowed the brand to move faster, speak clearer, and scale smarter—without sacrificing craft or coherence.
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The outcome of this project was a fully realized, market-ready brand with a distinct visual identity, product narrative, and content system—built entirely using AI-enhanced tools. From packaging to social to OOH, every element was designed to feel intentional, elevated, and culturally relevant. The result is a launch-ready brand that could seamlessly enter the market today with a clear point of view and a scalable ecosystem.
Artificial Material™ transforms recycled plastic into sculptural AI-enabled eyewear objects that feel both brutal and ethereal. This project was a testbed to explore how AI can support identity development, storytelling, visual systems, and content generation.
The Brief
Design a boundary-pushing brand identity that explores how AI can enhance creative workflows across identity, storytelling, and visual systems. The goal was not just to design a product, but to prototype a future where design and intelligence are indistinguishable.
Brand Ethos
The brand operates on the belief that future luxury lies in tension—between sustainability and precision, waste and beauty, analog form and digital thinking. Technical Futurism was the core tone for the concept, guiding every creative treatment from logo to lighting. By combining design systems with generative AI tools, we reimagined how brands can be conceived with machine-augmented intuition.
Logo
The logo system fuses brutalist typography with a synthetic spark—a custom ligature between "Artificial" and "Material" via a starburst glyph. It nods to precision-manufacturing while retaining a sense of expressive futurism. Locked up or decoupled, the mark holds power across scale, substrate, and screen.
Color
The palette is ultra-restrained: White, blue, black, grey. Shades are intentionally artificial—colors that feel native to tech. Used sparingly, each tone accentuates the product’s sculptural qualities without distracting from the intelligence within.
Type
Azeret Mono (a utilitarian monospaced type) with PP Mondwest (a brutalist sans) to mirror the contrast between technology and fashion. AI was used to auto-generate type combinations in early phases, which I then curated based on balance, rhythm, and system consistency. Typography was treated as interface—clear, cold, intentional.
Art Direction — Product
Eyewear is shot like sculpture—hyper-detailed, reflective, and macro-focused. Lighting is technical, cold, and precise to reveal embedded sensors, microchips, and smart materials. Each frame becomes an artifact of function: beauty engineered through intelligence.
Art Direction — Lifestyle
Models are styled with futuristic restraint—expressionless, direct, and hyperreal. Environments are neutral voids, allowing the eyewear and tech to dominate the frame. AI-generated shadows and facial reflections add subtle surrealism, blurring the line between human and machine.
Packaging
The eyewear arrives sealed in a sterile, foil-wrapped vacuum pack—part artifact, part experiment—blurring the line between luxury product and post-industrial prototype. The minimal branding and coded labeling reinforce the concept of eyewear as intelligent infrastructure: designed to be discovered, not displayed.
Website
Built as a sensory interface, not a traditional ecomm. Scroll triggers reveal voice-assistant demos, real-time product adjustments, and AI lens simulations. The design uses clean grids, ambient motion, and responsive layouting to echo the intelligence of the frames themselves.
Social
The content system blends lifestyle, product, and simulated UGC—each post feels native to both fashion and tech culture. Animations show smart lens behaviors like auto-tinting, object recognition, or directional audio. Posts are modular, story-driven, and always data-tinged—"smart content for smart objects."
Advertising
The campaign focused on one directive: attention through disruption. Headlines like “Your face, upgraded.” were paired with hyper-detailed model shots and stark typography. AI assisted in testing spatial legibility, composition strength, and variations in contrast across real-world formats.
We drive end-to-end AI design for global clients.
OUR SERVICES
We help global brands and agencies move from fragmented design outputs to intelligent, outcome-led ecosystems.
