Yikoshi™

AI-enabled music act.

PROJECT DETAILS

  • Yikoshi is a self-initiated brand experiment built to explore how AI can shape immersive, emotionally resonant identities. Rooted in ambient sound, sacred ritual, and hyper-minimal futurism, the project blends ancient Egyptian aesthetics with post-human architecture to create a fully dimensional sonic myth. From visual identity to performance design, every element was crafted using AI as a creative partner—transforming abstract feeling into a unified, sacred system.

  • Using our AI-Enhanced Brand System, we developed a modular, scalable identity built to evolve with intention and precision. By integrating Brand Intelligence, we leveraged AI to decode cultural patterns and translate emerging visual languages into strategic creative outputs. This process enabled the creative workflow to move with clarity and speed—delivering a cohesive, elevated brand world without compromising craft.

  • The outcome of this experiment was a fully realized, launch-ready brand world that blurs the line between art, sound, and identity—crafted entirely using AI-enhanced creative tools. Every element—from logo and typography to environment, performance, and digital experience—was designed with precision, emotion, and cultural relevance. The result is an immersive, scalable brand system with a distinct point of view, capable of entering the market today as both a music project and a conceptual lifestyle offering.

Yikoshi™ is a two-member music act where ancient ritual, and post-human futurism collide. Conceived as both a visual identity and immersive world, this speculative brand pushes the boundaries of AI brand storytelling—blending sound, space, and myth into a unified system.

Brief

Design a fully immersive identity system that includes logo, typography, environment, and live performance concepts, all rooted in the emotional resonance of sound and ritual. The goal is to test how AI can be used to build not just visuals, but an entire sensory mythology that feels sacred, otherworldly, and post-human.

A minimalist black and white scene featuring two large speakers, a DJ turntable, and two women standing among fog, with a cloudy sky in the background. White text description on the image explains an art concept related to ambient music and presence.

Brand Ethos

The ethos fuses ancient Egyptian iconography, monolithic architecture, and hyper-minimal fashion to create a visual language that feels both sacred and futuristic. It’s a world of fog-drenched temples, faceless figures, mirrored surfaces, and ritualistic stillness—where every image feels like a memory from a forgotten future.

A digital collage with a minimalistic design, featuring various images and texts. On the left, there is a block of black text on a light background with keywords like 'ethereal,' 'transmitted,' 'sacred,' and 'glyphic,' along with a large rock image. In the center, a person dressed in dark clothing with a large puffer coat walks on a rocky shore under a cloudy sky. To the right, scenes include a person standing with outstretched arms beneath a sheer curtain and a person walking through a space with fog and a large white curtain overhead, with an image of a rock and a crumpled metallic foil object above. The top left corner has the phrase 'Dystopian Minimalism,' and the bottom left corner has the words 'Visual Assignment' and 'Yikoshi.'

Logo

The Yikoshi™ logo combines a stark, monospaced “Y” with a descending diagonal of squares, evoking both ancient glyphs and futuristic data fragments. This minimalist mark feels like a symbol from a forgotten language—part relic, part signal—anchoring the brand in a world where sound and silence speak equally.

Black and white visual puzzle with stylized shapes and the letter 'Y' in the top right corner of both parts, arranged in a pattern with black squares on a white background on the left and white squares on a black background on the right.

Color

The color palette contrasts the purity of white and the void of obsidian with the muted depth of meteorite gray, creating a stark, meditative foundation. A single accent—fluorescent green—cuts through the silence like a digital pulse, symbolizing life, signal, and transcendence within the sacred void.

Color palette with white, obsidian black, meteorite gray, and fluorescent yellow, each labeled with their HEX codes.

Type

Yikoshi™’s typography pairs the precise, utilitarian clarity of DM Mono with the sculptural elegance of Ojuju, creating a balance between code and ritual. The monospaced primary font grounds the brand in futuristic minimalism, while the secondary font introduces subtle curves and rhythm—echoing the ancient-human tension at the heart of the project.

Image of different font styles of the letter 'A' in uppercase and lowercase, with some letters in black and different shapes and sizes.

Art Direction — Landscape

The world of Yikoshi™ is a dystopian future carved from silence—sacred, eroded, and vast, where remnants of lost civilizations stand as monolithic altars to sound and stillness. It is a place beyond time, where the absence of noise becomes holy, and every structure feels both ancient and impossibly futuristic.

A collage of five images depicting various post-human Earth landscapes: a sandy landscape with a black staircase ascending a slope, a dark stormy sky over a barren landscape, a river winding through arid terrain with colorful rock formations, an ancient stone structure at dusk with a glowing sky, and a snowy mountainous scene with mist and glaciers.

Art Direction — LivePerformance

Yikoshi™’s live performances are sacred transmissions—ritualistic ceremonies where sound is offered like incense in an atmosphere thick with fog and frequency. Ethereal and otherworldly, each performance envelops the audience in an immersive portal beyond time, where stillness speaks and the unseen is felt.

Collage of six images depicting people in various surreal, ritualistic, and immersive settings with fog, mist, and atmospheric lighting, emphasizing a ritualistic and otherworldly theme.

Recording Studio

The Yikoshi™ recording studio is a monolithic temple of sound—symmetrical, geometric, and rooted in brutalist purity. Every surface, shadow, and angle is intentional, creating a sacred space where architecture becomes instrument and silence becomes structure.

Collage of five images depicting a minimalist, monochromatic music and art installation at a recording studio called Brutalist Temple, featuring large speakers, mannequins, fog effects, and geometric staging. Text on the left lists attributes: Monolithic, Symmetrical, Brutalist, Geometric.

Brand Transmissions

The website, social content and brand acts, function as a sacred sonic chamber—minimal, immersive, and designed to feel more like entering a ritual than browsing content. Built as a post-human temple of frequency, it invites visitors to slow down, listen deeply, and dissolve into stillness.

A digital artwork featuring a mountain with fog, a lake, ice formations, and two human silhouettes, overlaid with technical text and numbered elements, evoking a Sacred Sonic Chamber concept.

Social

The social content extends the brand’s sacred atmosphere into the digital realm—minimal, meditative, and deeply intentional. Each post is designed like a visual mantra: slow-moving visuals, cryptic typography, and ambient soundscapes that invite reflection, not distraction. It’s not content for scrolling—it’s content for surrender.

A triptych of digital art photographs depicting minimalist scenes with solitary figures; the first shows a woman in a black coat in a surreal white space with sound equipment, the second features a woman walking through a misty, abstract environment, and the third displays a silhouette of a person on a hill with stairs and mist, all set against black backgrounds with overlaid technical text and white scenery elements.

VR

The Yikoshi™ VR experience is a fully immersive ritual space where sound, architecture, and ambient light converge to evoke a sense of sacred stillness. Users navigate a post-human temple of fog, monolithic forms, and generative soundscapes tuned to 432 Hz, designed to dissolve boundaries between self and space. It’s not a simulation—it’s a sensory invocation.

Person wearing virtual reality goggles sitting on a green sofa, facing a large black and white digital landscape with two cloaked figures and misty mountains.

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